How can a trusted digital platform become a key source of information?
To meet the need for a reliable national reference, a multilingual digital platform was launched to document all aspects of Saudi life. It serves as a trusted source for both local and global audiences, supporting Saudi Vision 2030 by sharing accurate and comprehensive knowledge about the Kingdom.
Client Background:
A Saudi government entity responsible for advancing the national media ecosystem has launched a digital platform that serves as a multilingual, authoritative source of information about the Kingdom. The platform retains rights and ownership over continuously updated content—written, visual, and auditory—sourced from credible national and governmental references.
Business Challenge:
Saudi Arabia faced a lack of unified, credible, and comprehensive local information. Existing sources were fragmented, contradictory, and often foreign, failing to reflect the Kingdom's authentic narrative. This knowledge gap limited both national and international audiences from accessing accurate, trustworthy information.
Solution Overview:
A digital encyclopedic platform was introduced to serve as Saudi Arabia's trusted national reference. It provides multilingual content covering political, economic, cultural, historical, social, and geographical aspects of the Kingdom.
With over 43,000 content items, the platform sources material from official outlets such as the Saudi Press Agency, the King Abdulaziz Foundation, academic publications, and government websites.
Targeting over 250 entities and a broad audience base, the platform ensures top search engine ranking and a superior user experience. It is designed to deliver neutral, encyclopedic content while actively documenting national events and developments.
Strategic Objectives:
• Increase the availability of trusted, high-quality knowledge about the Kingdom
• Establish a top-ranking, reliable reference platform
• Enhance the user journey and ease of access to information
• Position the platform as a credible source for global media and researchers
• Continuously enrich content in alignment with national events and developments
Business Impact:
• Created a centralized digital knowledge hub reflecting the Kingdom's identity
• Enhanced Saudi Arabia's image through accurate and accessible information
• Strengthened engagement with local and international audiences
• Provided dependable reference material for regional and global media outlets
• Improved the discoverability of Saudi content across digital platforms through SEO optimization